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Should I be more responsive?

July 1, 2014 2:57 pm Published by Comments Off on Should I be more responsive?

Mobile internet usage has been steadily on the rise in the last few years. With mobile internet usage expected to match desktop usage by 2014 (Morgan Stanley). Is your business website still not mobile-friendly. If not this is not only causing a headache for users, but also a loss in potential business.

Differences between mobile and responsive design?

With responsive design you only have one website that is coded to adapt to all screen sizes, no matter what the device the website’s being displayed on.

Conversly, a mobile template is a completely separate build requiring you to have a second, mobile-only website or subdomain.

Responsive design, has been by far the most popular and widely used method for designing a mobile website.

Reasons your website needs to be responsive.

1) Mobile usage is on the up.

Despite the impressive statistics below, many businesses do not yet have a mobile website:

  • More than 20% of Google searches are performed on a mobile device.
  • 25% of internet users only access the internet on a mobile device.
  • 61% of people have a better opinion of brands when they offer a good mobile experience.
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.

2) Positive user experience

According to Google, if a user lands on your mobile website and doesn’t see what they are looking for, there’s a 61% chance they will leave immediately (bounce) and go to another website (most likely a competitor). However if they have a positive experience with your mobile website, they are 67% more likely to buy a product or use a service.

3) SEO

Google prefers responsive web design over mobile templates. A single URL makes it easier for Google to crawl your site and reduces the chance of on-page SEO errors.

4) Future Proofing

A benefit of responsive design is that the size of the template is designed based on screen size, not device. Therefore your website will display properly no matter what screen size it is being viewed on.

These points mean it will be critical that your website provides a positive mobile user experience. A mobile website is no longer simply a nice feature – it is now a necessity and literally impacts the growth of your business.


Because of this 2% now offer responsive websites as standard – check out Giggles Play and Adventure for an idea of how this works in the real world and to see further responsive website designs by the 2% team get in touch and we will gladly show you examples we have completed for other companies.