Articles in the category General


What makes a good website?

July 5, 2015 3:27 pm Published by Comments Off on What makes a good website?

How effective is your website? Does it stand out from your competitors? Do you consider your audience and how they view your website? Like fashion each year websites take on new trends and technology advances… As web designers we are constantly reading and learning in order to keep up with the latest technology and ensure our clients have the best website and stand out from their competitors. Here a few key ingredients which we will help lead to a great website:

1. Strong and Clear Message

Content is key, it needs to be efficient, accessible and searchable. In order to have a successful and engaging website, it should have a simple and clear message that all visitors can understand. The best way to communicate your website’s purpose is through a clear message on your homepage. This will also help search engines categorise your website for appropriate keywords and phrases. Try to include key words which are likely to be used by customers searching for your company or service. Start with your content first before you look to getting your new website designed and its also worth considering working with a copywriter at this stage.

2. Easy Navigation

Your website must be easy to navigate, there are so many websites on the internet which are impossible to navigate around and visitors end up getting lost and confused and eventually just leave the website no wiser than when they entered. Organise the information on your website and structured way. Think of the general path you would like visitors to follow. Consider adding sub-pages to the top navigation to organise your information into specific categories. Ensure your website is easy to read both content wise and visually.

3. Be Responsive

This year has seen the biggest rise in mobile traffic to websites. Rather than have 2 websites built we prefer to construct a single website and make it responsive. This means that we will code your website to adapt to the screen size, and re-flow the relevant content on screen. This cuts down on development time and cost. If you look at our website on a computer or laptop it might look like this:


If you look at it on a tablet it will look like this:


And if you look at it on a smartphone it will look like this:


4. Design

Beautiful & contemporary design makes a site memorable. A good website is built around a theme that matches its market and personality as well as appropriately representing your brand. Although on the surface web design looks fairly easy it does require specialised skills and knowledge to create an effective website that actually works for your business.

Serious Web Design involves several major skill sets at one time including, creative visual/graphic design, computer programming, usability skills/knowledge and page layout skills.

More than just visuals. Web Design isn’t just about the ‘visual design’ of the pages (the most often cited criteria of judgement). Whilst a website has to be visually appealing, it also has to comply with more than ‘looking nice’ if it is to serve as a business tool and deliver a return on its investment.

5. Community

Building a community for your website is one of the best investments you can make. Its crucial to establish an online presence. A website is no good if you don’t get any visitors. With social networking its becoming easier than ever to establish a good online presence and drive customers to your website. Networks such as Facebook, Twitter and Pintrest are an excellent place to start, creating a profile and actively posting updates and information and pointing people to your website. In addition to creating social network profiles creating and maintaining a blog is one of the most effective ways to build a good community and keep your content fresh and up to date.

Website Hosting and SSL Certificates York

Google is working on making the Internet safer!

August 27, 2014 1:49 pm Published by Comments Off on Google is working on making the Internet safer!

At 2% we take security extremely serious, implementing as many security precautions as we can to help reduce the risk of your website being the target of an attack and putting your customer at risk.

In an effort to make the web more secure, a few months ago Google called for HTTPS everywhere and more recently have announced they are beginning to use HTTPS as a ranking signal. Initially this is only a very lightweight signal affecting a small percentage of global search queries and carrying less than other signals such as high quality content however it will gradually become more and more important in search engine ranking.

Due to this announcement we recommend that all our existing and new clients implement a SSL certificate on their website, not only will this increase the security on your website it will also provide your visitors with peace of mind that your website is safe and secure and have the added bonus of boosting your web ranking.

Why use HTTPS?

HTTPS is especially important when accessing websites over unencrypted networks (such as Wi-Fi in Cafes, Libraries, Airports etc) as anyone with a little technical know how can “packet sniff” and discover sensitive information about the websites you are visiting.

Encryption helps prevent this by concealing the traffic’s meaning from all expect those who know the secret to decrypt it. It doesn’t block the information from the sniffer but it will just appear as streams of random bytes rather than HTML, links, cookies and passwords.

How much will it cost me?

This all depends on the level of security you require, most standard websites won’t need the most expensive certificates and we can get you up and running for as little as £75+VAT per year.

How do I get an SSL Certificate?

Simply get in touch and we will talk you through the best solution for your company.

Responsive web design york

Should I be more responsive?

July 1, 2014 2:57 pm Published by Comments Off on Should I be more responsive?

Mobile internet usage has been steadily on the rise in the last few years. With mobile internet usage expected to match desktop usage by 2014 (Morgan Stanley). Is your business website still not mobile-friendly. If not this is not only causing a headache for users, but also a loss in potential business.

Differences between mobile and responsive design?

With responsive design you only have one website that is coded to adapt to all screen sizes, no matter what the device the website’s being displayed on.

Conversly, a mobile template is a completely separate build requiring you to have a second, mobile-only website or subdomain.

Responsive design, has been by far the most popular and widely used method for designing a mobile website.

Reasons your website needs to be responsive.

1) Mobile usage is on the up.

Despite the impressive statistics below, many businesses do not yet have a mobile website:

  • More than 20% of Google searches are performed on a mobile device.
  • 25% of internet users only access the internet on a mobile device.
  • 61% of people have a better opinion of brands when they offer a good mobile experience.
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.

2) Positive user experience

According to Google, if a user lands on your mobile website and doesn’t see what they are looking for, there’s a 61% chance they will leave immediately (bounce) and go to another website (most likely a competitor). However if they have a positive experience with your mobile website, they are 67% more likely to buy a product or use a service.

3) SEO

Google prefers responsive web design over mobile templates. A single URL makes it easier for Google to crawl your site and reduces the chance of on-page SEO errors.

4) Future Proofing

A benefit of responsive design is that the size of the template is designed based on screen size, not device. Therefore your website will display properly no matter what screen size it is being viewed on.

These points mean it will be critical that your website provides a positive mobile user experience. A mobile website is no longer simply a nice feature – it is now a necessity and literally impacts the growth of your business.


Because of this 2% now offer responsive websites as standard – check out Giggles Play and Adventure for an idea of how this works in the real world and to see further responsive website designs by the 2% team get in touch and we will gladly show you examples we have completed for other companies.

2 percent inspiration new web site

2% gets a new website! Finally

May 14, 2014 3:22 pm Published by Comments Off on 2% gets a new website! Finally

After having our old website for nearly 7 years we decided its finally time to give ourselves a new look! We have spent the past few weeks (or months) revising our brand and website and we finally have one we are proud of! It’s amazing how much the world of web design (and our skills) have changed since our first site. Flash is more or less obsolete due to the lack of support on iOS devices and it has been replaced by HTML 5, jQuery and CSS 3 all of which we are fluent in!

We have also become WordPress gurus creating websites which not only tailor to your blogging needs but by developing plugins and extensions for WordPress we can ensure your website will fit around your requirements from one content management system!

Thanks to the huge rise in mobile traffic all our new web sites are now built using responsive web design ensuring they display accordingly across all platforms… If you don’t believe us take a look at our web site on your mobile!

Its not just our website getting an overhaul, we have a new logo, business cards and letterheads as well!

Take a look at our portfolio to see what we have been up to!