When you produce a website or brochure, you need to choose your words carefully. Otherwise you won’t convey the right message to generate the reader response you’re after.
Copywriting is a craft that requires training and skill. Yet many companies decide to write content for websites and promotional literature themselves to reduce costs.
These ‘savings’ simply don’t add up. In fact, this misguided approach can actually delay projects, especially when you’re wrapped up in day-to-day work.
A professional writer will add style and purpose to your communications. Of course there’s a cost, but when you consider that your website and brochure content is equally as important as the design – using a copywriter is a sound marketing investment.
Still not convinced? Keep reading…
A copywriter will maintain a consistent style and tone for the text you use on your website, brochures and other collateral – strengthening your overall brand messaging.
Professional writers understand that writing for the Internet is different to writing for print and can adapt their styles accordingly.
You may be too close to your products and services to explain them to your audience – a copywriter will communicate the benefits of your offerings clearly, connecting with your audience and generating real interest.
What can I say, the guys at 2% were fantastic. We knew nothing about web design other than that we needed a website to promote our services! From the beginning the guys spoke to us in plain English we filled in a briefing form and from they seemed to understand our target market perfectly.
The whole process was really painless, they advised us on everything including what sort of content to add and even how best to photograph our work on site for the portfolio. We used to rely solely on referrals but know get most of enquiries from the web (even the referrals seem to prefer to contact us through the site) so it has paid for itself many times over.
Neil West, NW Fabrications
I’m very impressed with 2% inspiration and would highly recommend them to anyone needing a new website.
Being a complete technophobe I was very weary of the whole web design process but 2% explained everything clearly to me and I think the end result really looks professional, I have had many complimentary comments from clients. I was also pleased with the speed of turn-around and thought the price very reasonable considering the quality of the end product.
In particular the back end of the site is very intuitive and after a quick tutorial from Gary the designer I found it very easy to make text amends myself to the site.
I would give 2% a 100% recommendation!!
Adrian Wilde, Adrian Wilde Hair
Just wanted to say thanks for all the work you guys have put into the new site. Its been a pleasure working with you and the end result is right on brand and very easy to update as we hoped.
A. Cooke, Swinton Bikes
I would highly recommend 2% inspiration to anyone looking for an eyecatching well designed website. I found them to be helpful, fast and proactive, plus they make beautiful websites. For the combination of design, service and price , they can’t be beaten.
Rachel O'Brien, Rachel O'Brien Interior Design
I knew from my first conversation with John that these were the people I wanted to design my website. He, Gary and the team have been brilliant every step of the way, so patient, there to answer any questions I have (even the ones I think are really daft) and just a pleasure to work with. Creatively, they are just brilliant. They were able to turn my vision into a reality and I am just so excited with the branding and website they have produced. I would recommend 2% Inspiration to any business.
Kathleen Simpson, Giggles Play & Adventure
I’m writing to thank you and your team for all your hard work putting together our new website! We are very pleased with the result
Dena Rowlands, River Ebro Apartments
I very much appreciate the team’s efforts over these past months. I'm sure that the website will stand as a testament to all of the effort invested in it by so many people and promote the Chapel Cleaning brand in a stronger and more positive way than ever before. Thank you again for all of your support and assistance, it would have been impossible to have come this far and achieved so much without it.
George Brigham, Chapel Cleaning Machines
We’ve outsourced to the 2% design team for three years. We work so closely and intuitively they feel like an ‘in’ source’. And they’re very flexible as well as speedy; the perfect add-on resource when our in-house designers are over-stretched.
Mandy Ward, Head of Digital Marketing - JD Williams
We use 2% for all of our marketing projects. We have always been pleased with the work they produce for us. 2% are ever professional in the way they deal with us and are always willing to answer questions and meet our deadlines.
As well as our website they have also produced our brochures, office stationary and marketing folders.
M Mabbott, Rare IT Ltd